Adventure Awaits

When you snap out of the mundane, break routine and embrace your adventurous side, that’s when life, and food, gets interesting. Sabra believes in a richer life lived through expanded horizons. We are authentic and worldly, while our products transport you to new and exciting taste adventures, unlike anything you have ever experienced before.

Thursday, June 30, 2011

Entertaining Expert Ceci Carmichael Loves Sabra

Last week Entertaining Expert Ceci Carmichael was invited to share her favorite tips for planning a summer get-together with TV audiences. She suggested planning a party around a theme to give yourself an easy starting point for food and decorations and encourage guest to engage in your event. For this particular event, Ceci chose a garden party theme which carried over to her outfit and the flowers on the table. The food she showcased was colorful and healthy, perfect for an afternoon in the garden. Along with Stacy’s Pita Chips, Blue Bunny Ice Cream and Idahoan Mashed Potatoes, Ceci featured Sabra products!

Ceci knows that often the hardest part of planning a party is finding foods that please everyone. As a party host you want your guests to be comfortable and happy—not hungry. Ceci loves Sabra because of the great variety of products that we offer, from a dozen flavors of hummus to the new salsas, guacamoles and Greek yogurt vegetable dips. With so many options it’s easy to please even the pickiest of eaters. Pairing Sabra dips with vegetables, chips or bread allows for even more variety. Ceci was also impressed by how authentic and fresh the Sabra products tasted. She even admitted that since trying Sabra’s guacamole she’s given up on making her own!

You may have caught her on your local morning show in markets including Orlando, Atlanta, Springfield and Wichita, or on radio. She was also interviewed by CW’s The Daily Buzz morning show!

Here is a link to Ceci talking about what she loves about Sabra.

Monday, June 13, 2011

Sabra Welcomes Congressman Eric Cantor

Sabra was excited to welcome Congressman Eric Cantor of Virginia's 7th District to our factory this past Friday. Congressman Cantor toured the facility and met with Sabra team members.

Sabra CEO Ronen Zohar said, “We were honored to welcome Congressman Cantor to Sabra’s factory in Chesterfield County, VA. As makers of fresh, healthy dips and spreads, including the country’s best-selling hummus, we are proud to have built our Silver LEED certified manufacturing facility in Virginia. We applaud the Congressman’s efforts to create an environment for job growth in Virginia. As a matter of fact, we have announced we will host Sabra’s National Center of Excellence for Research and Development and Innovation in our Virginia facility. This hub of expertise will serve to develop and disseminate best practices throughout our organization nationwide. As Sabra continues to grow and expand our product offerings, we are confident we will continue to benefit from the community, the resources and the incredible talent in the region.”